· Development of channel strategies based on Channel & Shopper Insights
· Portfolio definition and assortment design based on channel strategy (potential estimation and identification of growth areas)
· Manage CatMan and portfolio planogram & shelf review projects with given category
· Work collaboratively with all departments to plan and monitor New Product Distribution (NPD) process.
· Reporting On Shelf Availability and Shelf Share figures on regular base
· Develop BTL marketing strategies for product launches and prepare schedule for various campaigns.
· Responsible for excellent in store shopper activation and communication via POSM related with monthly brand promotion plan.
· Identifying key customers that can act as a marketing channel through instore activations
· Control and management of POSM budget for all categories
· Work and negotiate with multiple agencies and supplier for POSM and instore activations
· Build relationship with customers to increase renewals, referrals, and cross-sell and upsell opportunities
· Develop marketing campaigns for retailers and provide assistance to increase business and profit margins.
· Design marketing presentations for customers and prepare communication for various agencies.
· Analyze instore campaigns on monthly basis and prepare reports for stakeholders.
· Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals
· 6-8 years experience in Trade Marketing, Customer Marketing or Sales in FMCG environment with 2-3 years Trade Marketing experience.
· At least 2-year team management experience
· Basic understanding of marketing principles
· Excellent written and verbal communication skills
· Competent in MS Office
· Knowledge of digital marketing is a plus
· Attention to details, data driven (uses data to support recommendation)
· Ability to find solutions when hitting roadblock
· Ability to navigate within a matrix organization
· Ability to juggle several projects with different deadlines and various stakeholders
Поскольку каждый день мы получаем большое количество откликов, к сожалению, у нас есть возможность связаться только с кандидатами, чей профиль максимально соответствует требованиям вакансии. Получить ответ возможно в течение двух недель. Желаем успеха в поиске новой работы!