Trade Marketing Manager

· Development of channel strategies based on Channel & Shopper Insights

· Portfolio definition and assortment design based on channel strategy (potential estimation and identification of growth areas)

· Manage CatMan and portfolio planogram & shelf review projects with given category

· Work collaboratively with all departments to plan and monitor New Product Distribution (NPD) process.

· Reporting On Shelf Availability and Shelf Share figures on regular base

· Develop BTL marketing strategies for product launches and prepare schedule for various campaigns.

· Responsible for excellent in store shopper activation and communication via POSM related with monthly brand promotion plan.

· Identifying key customers that can act as a marketing channel through instore activations

· Control and management of POSM budget for all categories

· Work and negotiate with multiple agencies and supplier for POSM and instore activations

· Build relationship with customers to increase renewals, referrals, and cross-sell and upsell opportunities

· Develop marketing campaigns for retailers and provide assistance to increase business and profit margins.

· Design marketing presentations for customers and prepare communication for various agencies.

· Analyze instore campaigns on monthly basis and prepare reports for stakeholders.

· Prepare analysis for market/shopper trends, assortment, visibility/shelf layout, promo efficiency and provide proposals

· 6-8 years experience in Trade Marketing, Customer Marketing or Sales in FMCG environment with 2-3 years Trade Marketing experience.

· At least 2-year team management experience

· Basic understanding of marketing principles

· Excellent written and verbal communication skills

· Competent in MS Office

· Knowledge of digital marketing is a plus

· Attention to details, data driven (uses data to support recommendation)

· Ability to find solutions when hitting roadblock

·  Ability to navigate within a matrix organization

· Ability to juggle several projects with different deadlines and various stakeholders